Prinz Studios ® - TheBrandPalace Program

The Brand Palace is a five-stage program that covers the necessary
stages of development to build a strong brand.

One solution to all your design needs.

The Brand Palace offers a pay-as-you-go monthly instalment facility,
conveniently tailored to the length of your program.

In the Brand Palace, we gather our team and resources to produce a
powerful brand that will have your customers feeling confident about
your product or service.

Ever heard of the phrase “Prepare now relax later?”

The clearing stage is a time to prepare your schedule, finances and resources to make way for the following stages of the program.

Every successful project requires adequate preparation. Let’s use the example of building a structure to illustrate this point. Before the foundation is laid it is necessary to clear the land of any debris or clutter.
If the foundation was laid on clutter, the structure would not be stable.

The same can be said for building a brand.

“ A great start determines a great outcome”

Briefing
Now that you’ve gone through the clearing stage you have more of an understanding of what you want out of your brand.

The briefing session allows us to sit down and discuss your creative needs as we guide you through our program and offer you options.

Payment & Contract

We’ve made payment and contracts easy by offering a variety of fast and convenient options to suit you.

Direct Debit is a free, automatic monthly payment facility debited from your nominated account. It saves you time and money and is our recommended choice of payment.

We accept all major credit cards such as Master Card, Visa and American Express.

Cash and EFT payments are also welcome.

Once you have selected a payment option just fill out the Brand Palace application form and return to us.

Program Planning
Once your needs have been discussed we create a tailored program to suit your schedule. It is a detailed program containing, times and dates of delivery.

The creation of your Brand begins here.

Laying down the foundation means, laying out your ideas, goals and visions in order to develop a strong identity.

“ Strong brands are a product of strong identities”

Just like in our building example, now that we have a stable ground to build upon, the foundation must be solid strong as it will be carrying the weight of the whole structure.

In other words our goal is to create a strong brand that will carry through for many seasons.

Branding Brief

To better understand your needs and define the personality of your organisation we’ve developed a set of questions we call the Branding Brief.

The Branding Brief will provide us with a
detailed investigation of your current identity.
It also helps us process your goals in a clear
and creative way.

Logo/Character
Once strong identity awareness is developed we can begin to create your brand. This usually starts with a concept and with further development a logo is birthed.

Depending on the nature of your organisation, a character may also be developed to enhance your identity.

Corporate Identity
Now that the Logo has been created we can develop a Corporate Identity Stationary Pack.

A necessary marketing tool for your business. The pack consists of:

• Business cards
• Letterhead
• With compliments slips
• Envelopes
• Notepad
• Presentation Folder

Brand Style Guide

A Brand Style Guide is a set of rules that ensure the utmost consistency will be used on your brand at all times.

This guide includes:

• PMS & CMYK colour breakdown
• Font selection
• Logo placement
• Brand elements

“ It is easier to determine what you need, when you know what you want”

Company Copy
Promotional text may need to be created for your company. A further marketing tool used to sell, inform or persuade your audience through some of the following mediums:

• Brand naming
• Slogans
• Content/product information
• Advertising headlines/copy

Signage
Signage is the next step to expanding your brand’s presence.

It is an effective way for your brand to be
seen by all through a variety of indoor and outdoor signage solutions.

Create a powerful environment out of your brand through various signage options.

Imagery & Illustration
A good collection of imagery is an effective way to build on your brand’s personality and establish the concept further.

Sometimes a concept will require a more traditional approach. We recommend customised illustration as an alternative to photography.

Our in-house illustrators are able to deliver
artwork in many styles and mediums.

The framework is the skeleton of the structure.

In other words the brand is now at a stage of elevation, ready to be advertised.

In our building example, constructing a strong framework means selecting the best materials for the job. Our aim when constructing the framework is to build upon the solid foundation adding the necessary materials to complete the structure.

Print Collateral
Essential tools that advertise and sell your products through print.

Collateral consists of:

• Flyers
• Brochures/Booklets
• Posters
• Large format printing
• Stickers

Packaging
Packaging plays an important role in selling your product at point of purchase.

Packaging includes:

• Product Packaging
• Point of sale

Online
We offer a wide range of online services essential to your business:

•Web Design & Development
• Hosting/Domain Name Registration
• Search Engine Optimisation
• Content Management System
• E-commerce

Multimedia
An interactive approach to communicating to your audience.

Multimedia services include:

•Presentations
• 2D/3D Animations

The architecture is the final display. It is the result of what we’ve built. Standing on a solid foundation, elevated by a strong framework. It stands for all to see.

The brand has come together in all its elements and has one final opportunity to be displayed through a range of powerful ‘ above-the-line’ advertising options.

“Choosing the correct form of advertising depends on the audience you aim to win”

Give your brand the opportunity to shine through the following Architecture Sessions:

Advertising
Online -

Print -

Outdoor -

Displays
Event -

Portable -

External -

Internal -

.
Banner ads, Search Engine Campaigns
.
Magazines, Newspapers
.
Billboards, Bus Shelters, Bus/Tram wraps
.
.
.
Displays used in events, conferences or exhibitions
.
Displays that can be moved around easily
.
Displays for outdoor use
.
Displays and fit outs for indoor use

Marketing
• Research/Analysis
• Marketing Strategy
• Email and Mobile Marketing
• Direct Mail

Once you’ve moved in to a new house it will take a little while to grow accustomed to it.

It’s important to take your time to familiarise yourself with its surroundings and furnish it the way you like. All the planning and hard work seems insignificant compared to this grand display.

The maintenance stage is equivalent to this settling in period.

You’ve had some time to put your re-branded product to the test and draw in results, and we’re here to support you along the way.

“We’re in it for the long run.
It’s all a part of our commitment to your success!”

During this stage Prinz Studios collects information on the impact created through your new brand. This feedback is then analysed and used for further development.

We offer you our detailed reports on your Return on Investment (ROI) and your website hits per month along with other relevant marketing statistics.

Join our knowledge packed online experience


• Graphic design templates • Website design templates • Branding templates	• Branding • Logo design & development • Character design • Corporate identity • Copywriting • Illustration • Packaging • Website design & development • Animation • 3D design • Advertising • Displays • Marketing


• TV advertising campaigns • Radio advertising campaigns • Internet advertising campaigns • Print campaigns	• Sales consulting • Sales coaching • Sales strategies • Sales process


• Website design & development • Hosting & Domain name registration • Search Engine Optimisation • Content Management System • E-commerce	• Software development • Prinz Content Management System • Prinz Widgets

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